Thank you to everyone who joined us for our session “Commercializing Your Work” at UNITY Convention 2012 in Las Vegas! I had a fun time moderating it. Thank you for all your great questions.
Here are the resources from the session on how to sell a book, film, TV treatment (and all of the above) featuring Lisa Sharkey, senior vice president at HarperCollins Publishing; Theresa Loong, digital media director and producer; and Deborah Calla, a writer a producer.
Read “Be Your Own Best Publicist” -Lisa Sharkey
A news story will translate to a TV or movie treatment only if it has inherent conflict in the story. -Deb Calla
If you want to protect your intellectual property, send your script to U.S. Copyright. -Deb Calla
Consider securing life rights if you are concerned about your subject selling his/her story elsewhere. Also, you can consider a creative way to split the book advance with your subject. -Theresa Loong, Deb Calla, Lisa Sharkey
Use your AAJA, NABJ, NAHJ, NLGJA and NAJA networks to help you. Example: Cheryl Tan, author of food memoir “A Tiger in the Kitchen,” used her AAJA network to facilitate an intro to her agent. After the book was published, AAJA chapters around the country hosted readings and receptions.
If you want to blog your way to a book deal, keep the topic narrow. -Lisa Sharkey
Consider using a combination of Kickstarter and grant funding to finance an independent film. -Theresa Loong
Don’t take no for an answer. -Lisa Sharkey
About our panelists: