Thank you to everyone who came to our session on “The media on social media” at IN-NW, a social media conference organized by the Seattle Chamber. In a career first, I have now spoken at a conference that Sir Mix-A-Lot also presented at.

Here are the tips and links from my remarks:

Use Hootsuite or Tweetdeck to manage Twitter.

Facebook is a better place to start discussions and pose questions than for straight news alerts.

LinkedIn Groups are a great place to build up your reputation as an expert.

Use Timely.is to schedule tweets so you don’t have to manage it all the time.

Use IFTTT.com to automatically send you email or SMS alerts when someone tweets about you or starts to follow you.

For measuring engagement, use bit.ly and topsy.com.

Here are the stories I mentioned during our presentation:

A Twitter dialogue between Matt Hasselbeck and me about his Windows Phone became a blog post on The Seattle Times’ Microsoft Pri0 blog. Seahawks QB Matt Hasselbeckgoes with a Windows Phone.

This story idea and content for this Seattle Times Today File post came from Twitter. Restaurant and hotel deals during viaduct closure.

A Microsoft Bing tsunami relief campaign on Twitter backfires. Bing gets flamed on Twitter over Japan earthquake campaign.

A Twitter chat on the chances of Steve Ballmer buying an NBA team turned into a Seattle Times Microsoft Pri0 blog post. Recap of Twitter chat on NBA, Seattle and Steve Ballmer.